Enterprise Apps - Why bother?

Cheetah Digital and Swrve discuss insights with Denmark’s largest retail operator, Salling Group on what 'good' looks like.


Mobile apps offer convenience and engagement on the go for today's consumers, but with an abundance of channels to choose from should it remain a prevalent environment for enterprises to invest?

As the First Digital Marketing Solution Provider to join the Mobile Ecosystem Forum, Cheetah Digital had the privilege to sit down with Swrve and Salling Group at the MEF Connects Digital Transformation virtual event, to share first-hand on what ‘good’ looks like for enterprise apps.

You’ll learn from this on-demand session:



How our client Salling Group launched their loyalty app and it became #1 and #2 most downloaded apps in Denmark when launched


The importance of enterprise apps in your digital strategy


How to leverage data to personalize the app customer experience 


How to create a unique personalized cross-channel experience 


Guest Speakers

Head of Customer Program and Center of Excellence, Salling Group

András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations. He is currently the Head of Customer Program and Center of Excellence at Salling Group, Denmark's largest retailer serving 11 million customers per week.

Chief Strategy Officer, Swrve

Barry has over 20 years of experience in the mobile marketing industry—and has been at the forefront of mobile since its inception. Before joining Swrve in 2015, Barry was CEO and Co-founder of cloud communications platform Converser, COO at euNetworks, as well as leading the marketing teams for startup companies including PA Semi (sold to Apple) Trintech and CEVA Inc (both of which IPO’d on NASDAQ).

Barry earned his bachelor’s degree in economics from University College Dublin, and also holds a double masters from UCD in economics and business studies & international marketing.

GTM Head of Mobile, Cheetah Digital

Approaching 15 years of experience across the mobile messaging market, Andy Gladwin is a thought leader in mobile channel communications. He has been an active participant within industry bodies and worked at different levels of the mobile value chain most recently as a VP within Vodafone’s global messaging division. Today he resides in the UK, where he is the go-to-market leader for Cheetah Digital’s Global Mobile service offering.