How a Personalized Loyalty Strategy Can Drive Early Success

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Now more than ever, consumers expect more from the brands they purchase from in order to earn their loyalty. Brands must go beyond traditional loyalty programs to focus on creating personal, valuable, and unique customer experiences that foster long-term relationships.

In this session, Andras Szocs, Head of Customer Program and Center of Excellence at The Salling Group and Jon Siegal, SVP of Global Loyalty at Cheetah Digital discuss how The Salling Group created a personalized loyalty strategy combining historical data, machine learning, and personalized offer management that wins big. Learn how they are driving direct to consumer loyalty programs and why personalization is the key differentiator for brands today.

Head of Customer Program and Center of Excellence, Salling Group

András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations. He is currently the Head of Customer Program and Center of Excellence at Salling Group, Denmark's largest retailer serving 11 million customers per week.

SVP, Global Loyalty Sales, Cheetah Digital

Jon has 30+ years helping businesses use digital and social experiences to acquire new customers and grow existing customer relationships. He is currently Senior Vice President of Global Loyalty Sales at Cheetah Digital and was part of the team that built Cheetah Digital’s loyalty solution and underlying engagement data platform.