Signals Japan

The Evolution of Marketing Automation

On average, marketing departments have a stack boasting 12 systems — the vast majority are using many more. This list of endless tools, all work to move the needle, but seldom harmonize or deliver a consistent customer experience across the business. The next generation of customer engagement is about connecting with your customers on the right channel, with the right message, at the right time. In this session, we are joined by Magasee — a fashion eCommerce retailer, who for 20 years has been bringing the garments you see in magazines, online. They discuss how by reimagining its messaging strategy, to one rooted in relevance, the brand has been empowered to cut marketing waste, deliver more contextually relevant messaging and build more meaningful connections with its customers.