SIGNALS 2021

JOIN THE REVOLUTION

The award-winning Signals21 is better than ever. Browse through our incredible content from world-renowned brands and the brightest industry leaders. All sessions are available On-Demand, so what are you waiting for!?

Hear From Leading Brands

COBS bread
Pure achery group
vans
vf
kipling
The North Face
SallingGroup
American Airlines
deltaco
vitshop
gsk
aresenal

5 Weeks Of Content

Inspire

Week 1 - Oct. 06 | 07

Innovate

Week 2 - Oct. 13 | 14

Understand

Week 3 - Oct. 20 | 21

Activate

Week 4 - Oct. 27 | 28

Engage

Week 5 - Nov. 03 | 04

Featured Speakers

Tom Fishburne
Founder, Marketoonist
Tom Fishburne

Tom is the founder of Marketoonist, a marketing agency focused on the unique medium of cartoons. Since 2010, they’ve developed marketing and internal communication campaigns for businesses such as Google, IBM, LinkedIn, and Adobe, as well as being featured by the Wall Street Journal, Fast Company, and The New York Times. Tom draws literally and figuratively from 20 years in the marketing trenches in the US and Europe, including roles at HotelTonight, Method, General Mills, and Nestle.

Catch Tom's session "The Power of Humor to Drive Organizational Change" for a raft of cartoons, case studies, and comedic punchlines!

Lauren Bush Lauren
Founder & CEO of FEED
Lauren Bush Lauren

Lauren Bush Lauren is the Founder and CEO of FEED Projects, a company with the simple mission of creating good products that help FEED the world. In 2004, Lauren became the Honorary Student Spokesperson for the UN World Food Programme. In that role, she traveled to various countries and learned about the issues of hunger and poverty firsthand. Coming back to America, Lauren was inspired to create a consumer product that would engage people in the seemingly overwhelming fight to end world hunger. In 2005, she conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year.

In 2007, FEED Projects was founded. Every product sold has a measurable donation attached to it and, over the past five years, FEED has donated over $6 million and has been able to provide nearly 60 million meals globally through the UN World Food Programme. FEED has also supported nutrition programs around the world and in the US through organizations such as UNICEF and DonorsChoose.org and forged successful relationships with companies such as Disney, Pottery Barn, Clarins, Godiva, Whole Foods Market, Gap, TOMS, Amazon, DKNY, HSN, Bergdorf Goodman, Links of London and Judith Leiber.

Lauren is also Chairman of the Board of the FEED Foundation, a 501c3 non-profit organization that supports programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. For her work with FEED, Lauren was named one of Fortune Magazine’s Most Powerful Women Entrepreneurs in 2009 and one of Inc. Magazine’s 30 Under 30 in 2010.

Lauren was born in Denver, Colorado, and grew up in Houston, Texas. She graduated from Princeton University in 2006 with a B.A. in Anthropology and certificate in Photography. She now resides in New York City, where she works on FEED and other socially conscious ventures.

Make sure you catch Lauren's session "The Power of Being Purpose Driven". Shot in Brooklyn, NYC, this session is sure to inspire you as we kick off our last week of Signals content!

András Szöcs
Head of Customer Programs & Center of Excellence, Salling Group
András Szöcs

András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations.

Check out András's session "How the Salling Group Engages 25% of Danish Retail Population".

Ian Dewar
Global Director Consumer Analytics at VF Corp
Ian Dewar

Ian calls himself an accidental marketer. The route to VF Corp came through The North Face and started with creating unique experiences and a lifetime of building strong relationship marketing skills.

Building on his outdoor and customer experience, Ian developed the VIPeak Rewards program for The North Face. Combining consumer loyalty with activity based rewards and offering outdoor adventures as benefits, VIPeak Rewards helped feed into a complete customer lifecycle view to better understand The North Face customer and reward those customers for doing what they love. Using loyalty data Ian transitioned to consumer analytics and his current role in bringing customer centricity to live across the full VF brand portfolio.

Make sure you catch Ian's session "The Jacket You Didn’t Know You Needed; A Chat with Ian Dewar of VF Corp".

Erin Levzow
Vice President of Marketing Technology, Del Taco Restaurants
Erin Levzow

Erin Levzow is Vice President of Marketing Technology for Del Taco Restaurants. Prior to her current role Erin was the CMO for Marcus Hotels & Resorts. Levzow has served as vice president of customer relationship marketing (CRM), loyalty and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow’s extensive marketing and digital experience also includes serving as senior director of digital, social, CRM and e-commerce for Wingstop Restaurants in Dallas, Texas, and serving as vice president of marketing and technology for Freebirds World Burrito, where she oversaw the marketing initiatives for nearly 100 restaurant chains. Levzow began her career at Caesars Entertainment in Las Vegas and went on to work for MGM Resorts International and Palms Casino Resort & Palms Place Hotel and Spa.

She received a bachelor’s degree from Illinois State University and holds a Master’s Marketing Strategy Certificate from the Johnson Graduate School of Management at Cornell University.

Join Erin as she explains the heart of their customer strategy, how the program's engagement will go way beyond points and why an omnichannel approach is core to true relationship management with your customers in "Why Del Taco's Epic New Loyalty Program Aims To Go Way Beyond Points For Purchase".

Mark Johnson
CEO of Loyalty 360
Mark Johnson

Mark is the CEO & CMO of Loyalty 360, the Association for Customer Loyalty, which is the largest community of loyalty practitioners in the world. Mark has forgotten more about loyalty than most of us will ever learn in a lifetime.

Hear from Mark and other loyalty leaders in the panel "How Loyalty Can Drive a Customer Engagement Strategy".

Brad Bissonnette
Vice President - Marketing & Franchise Recruitment, COBS Bread
Brad Bissonnette

Brad is a seasoned marketing veteran, having held multiple senior marketing roles at Boston Pizza International, Oilers Entertainment, and currently heads up marketing and franchise recruitment at COBS Bread, which has over 100 outlets across Canada.

Catch Brad in his session "How Community, Commitment and Technology Bake the Perfect Customer Strategy" and hear from Brad and other loyalty leaders in the panel "How Loyalty Can Drive a Customer Engagement Strategy".

Mila D'Antonio
Principal Analyst, Omdia
Mila D'Antonio

As part of customer engagement team at Omdia, Mila D’Antonio covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.

Pierre DeBois
Founder, Zimana
Pierre DeBois

Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions, then provides recommendations and Web development action that improves marketing strategy and business profitability. He has conducted analysis for various small businesses and has also provided his business and engineering acumen at various corporations such as Ford Motor Co. He writes analytics articles for CMSWire and contributes business book reviews for Small Business Trends, with previous work that can be found on AllBusiness.com and Pitney Bowes Smart Essentials.

Watch Pierre's inspiring and thought-provoking keynote "Click To Tell It On The Mountain: The Evolution of Cultural Marketing Signals" on-demand now!

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