Tailor-made for marketers
The retail purchasing path is anything but straight-forward. Consumers browse in-store only to purchase cheaper from their smartphone. They expect consistent experiences whatever channel they engage on and rewards for their loyalty that goes beyond points-for-prizes. Today’s challenge is treating every customer as an individual, across all touchpoints, in real-time.
Cheetah Digital empowers retailers to deliver true relationship marketing from acquisition, through to loyalty. Turn online customer interactions into engaging digital activities and match site visits with known and unknown shoppers. Do what matters – drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle.
Staying on-trend
A marketing plan isn’t personalization →
Nobody cares about your marketing plan. You like to think in segments, but the more you know about a customer, the less they will fit neatly into a segmentation model or cohort.
The data haves and the data have-nots →
Possess a lot of data on your customers but don’t know how to access or action it? Or do you lack the right data to start? It’s time to work out what you have and how you can use it.
To infer is to err; to know is divine →
The cookie’s death and increasing emphasis on privacy mean it is more important than ever to take ownership of your customer insights. Build a preference database through value exchange.
Stocking the right solutions
Next-Gen Personalization →
Our next-gen Personalization approach is to create intelligent offers that accompany customers as they journey across multiple channels. Tailor real-time personalization to the product category or service they are interested in. To encourage repeat purchases, make recommendations that are 1:1, relevant to their activity, and move beyond discounts and toward engagement.
Engagement Data Platform →
Cheetah’s Engagement Data Platform is a modern database. A flexible platform that can be actioned by unified departments such as I.T. and marketing. Accompany the customer throughout the lifecycle, activate and analyze the data you have via the single customer view. Create powerful Journeys across the CES to increase customer spending, wallet share and foster brand loyalty.
Experiences & Loyalty →
Shopper preference data, consensually collected via interactive, value-driven, Experiences, provides actionable insights. These can be used to trigger Messaging programs built to increase customer spend. Nurturing emotional relationships, over time, will result in greater customer loyalty and want to participate in an advanced retail Loyalty program.
Retailers that trust Cheetah Digital
Try our customer service
We’d be happy to answer your questions and show you how our solutions help retail marketers provide real value for their customers across the entire lifecycle.
Cheetah’s relationship marketing tools
From acquisition through to loyalty. A perfect fit for retail marketers.
