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The Death of the Customer Journey: an Interview With Judd Marcello
Cheetah Digital EVP of Marketing, Judd Marcello, shares his take on why the customer journey is dead and how better data management leads to emotional loyalty.
Emotional Loyalty 101: Build Real Relationships with Your Customers
Achieving and maintaining customer attachment to your brand is a must. But how do you bridge the attachment gap to create a lasting connection?
Scale Your Marketing Efforts by Choosing the Right Partner
When searching for a marketing platform, marketers should be looking for reliable technology and a partner that will commit to an end-to-end partnership.
Q&A: Your Loyalty Rewards Are Valuable — They Should Be Kept Secure
Cheetah Digital’s Deputy Chief Information Security Officer explains how customers currently treat the security of their loyalty programs and what Cheetah Digital clients can do to mitigate risk.
Emotional Loyalty 101: How to Go From Being Liked to Loved by Customers
Affinity is one of the three components of emotional loyalty. It's only when this bond forms and a customer feels valued and respected is emotional loyalty achieved.
How Secure is Your Marketing Platform? 4 Questions You Need to Ask
Marketers must capitalize on customer data to provide personalized experiences. The only thing more vital than the collection and activation of that data? Security.
Introducing a New Kind of Loyalty
Building genuine, lasting relationships requires a deeper connection between brands and customers. This advanced state of engagement is called "emotional loyalty."
3 Security Risks You Can’t Afford to Ignore
Marketers must minimize security risks as much as possible. The first step toward preparing for those risks is to identify their sources. There are three that should never be ignored.