Resources

Blogs

Cross-channel Marketing: Deliver Messages That Resonate and Delight

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.

Messaging at Scale: Accelerating Email and SMS Programs

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time. 

Data Enrichment: Know All That Is Knowable About Your Customers

So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in mind that they don’t have to give you anything. It’s not just about what you want. It’s about consumer and brand coming together in a mutually beneficial relationship. 

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Client Stories

Ebooks

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

The Ultimate Digital Experience Strategy Playbook For Retailers

The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As the modern shopper has mature

The Zero-Party Data Playbook 2022

Zero-Party Data is the new buzzword, but it’s been in our dna for years. Learn how to collect psychographic ZPD to level up your personalization efforts and drive more long term revenue with this free download.

Podcasts

Why Email is #1 Channel for Revenue in US… Again.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

Videos

Cheetah Engagement Data Platform Demo

Industry-leading marketing requires industry-leading data management technology. Cheetah Engagement Data Platform is redefining enterprise-scale data collection, unification, segmentation, and insights. Our real-time data platform sits

Cheetah Experiences Demo

Customers don’t just want personalized experiences — they expect them. But they expect strict data and privacy controls, too. Cheetah Experiences solves this modern challenge

Cheetah Messaging Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With Cheetah Messaging, marketers can easily deploy robust cross-channel campaigns, compile

Signals

Collecting psychographic data is easy, 84% of American Airlines’ high value customers provided it when asked, and personalized emails using is drive revenue. Learn how we did it.

Webinars

Top customer loyalty tips 2022: Is your brand ‘relationship marketing ready’?

Aussie marketers: Is your brand ‘relationship marketing ready’?

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

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