Email Marketing Benchmark Report, Q2 2021


Compare how your emails are performing with the delivery, open, unique open, click-through and unsubscribe rates for hundreds of Cheetah Digital clients and billions of email sends.

In an 18 months like no other, where performance rates have generally suffered across all industries, see where your organization stacks up in this granular report, by all verticals, specific industry or even device.

In addition to the graphic look at actuals, we have also included our standard year-over-year charts of email performance rates for Q2 in 2021 and 2020.



opens rates down year-on-year


of email opens on mobile


of click-throughs happen on mobile