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The Death of the Customer Journey: an Interview With Judd Marcello
Cheetah Digital EVP of Marketing, Judd Marcello, shares his take on why the customer journey is dead and how better data management leads to emotional loyalty.
Emotional Loyalty 101: Build Real Relationships with Your Customers
Achieving and maintaining customer attachment to your brand is a must. But how do you bridge the attachment gap to create a lasting connection?
Scale Your Marketing Efforts by Choosing the Right Partner
When searching for a marketing platform, marketers should be looking for reliable technology and a partner that will commit to an end-to-end partnership.
Australian Loyalty Association Conference
The Australian Loyalty Association (ALA) is a group of individuals who are passionate about customer engagement and loyalty within an ever changing marketplace. The ALA run a number of events throughout the year, including a full-day Conference in Melbourne.
Q&A: Your Loyalty Rewards Are Valuable — They Should Be Kept Secure
Cheetah Digital’s Deputy Chief Information Security Officer explains how customers currently treat the security of their loyalty programs and what Cheetah Digital clients can do to mitigate risk.
Emotional Loyalty 101: How to Go From Being Liked to Loved by Customers
Affinity is one of the three components of emotional loyalty. It's only when this bond forms and a customer feels valued and respected is emotional loyalty achieved.
Should You Be Archiving Your Marketing Emails?
With Cheetah Message Archive, brands can easily archive their emails in a searchable repository, enabling access to the emails for the purposes of legal or compliance retention and to keep the rest of the organization in the know.
How Secure is Your Marketing Platform? 4 Questions You Need to Ask
Marketers must capitalize on customer data to provide personalized experiences. The only thing more vital than the collection and activation of that data? Security.
Are Your Customer Email Addresses at Risk?
Safeguarding customer data should be at the heart of every marketer’s mission. Cheetah Tokenization — our ability to seamlessly encrypt customer email addresses and ensure they are not at risk of falling in the wrong hands — is one way to protect this valuable data.