The award-winning virtual content series for marketers is back and we promise it’s going to be bigger, bolder, and better than ever.
Starting October 6, expect 5 weeks of unmissable content, bringing together the brightest thought-leaders, world-renowned brands, industry heads and engaging panels. Hear directly from global enterprise brand marketers from all marketing functions as they share their experience and successes engaging customers across the entire customer lifecycle.
Whether you're looking for a new way to build relationships in the post-cookie era, deliver personalization that goes beyond a first name and past purchases or just want to be entertained and motivated by expert and engaging speakers, we have a session for you.
Check out these three must-attend sessions
Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks
Your customers want more personalized connections with your brand, but also demand more privacy. What??? Join our expert panelists as they explain how to navigate these and other marketing headaches roadblocking your engagement strategies. Hear successes from brands like yours and get customer feedback during the LIVE Q&A section.
Zero-Party Data: Building Crucial First Party Relationships
With adtech, privacy regulation and third party data practices ever-changing or flat out disappearing, we explore the marketer's 'rocket fuel' which is zero-party data. Learn how it differentiates, how to collect it and why this declared data is the future of personalization and permission based marketing. Hear from clients that have adopted ZPD into their strategies and how they are advancing in their industries.
How to Utilize Mobile Across the Entire Customer Lifecycle
Mobile is one of the most personal channels for engaging consumers, but it's also critical to use it effectively across the 4 stages of the customer lifecycle. Join Andy Gladwin as he shows us exactly how to acquire, understand. serve and retain customers with the ever-important mobile channel.
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies.