We live in strange and challenging times. Understanding consumer sentiment and their attitudes to a broad range of issues has never been more important. Whether it is advertising on platforms that don’t do enough to curb harmful content, a brand’s approach to sustainability, or the perception around whether a brand respects consumer privacy or not, consumers are watching closely and voting with their wallets.
As marketers, 2021 is definitely a year where we have to challenge previous assumptions that fuel our marketing mix and the investments we make. And that is why we have put together Signals21 - to identify marketer's biggest challenges and empower them with the tools and knowledge to tackle them head on.
Our President Bill Ingram sounded the starting klaxon for Signals21 for 5 weeks of unmissable content with some thoughtful and timely opening remarks.
His words were anchored in building honest, and meaningful relationships with consumers through permission-based marketing, delivering real moments of value and personalization that went beyond a first name. In this digital world, real-time, immersive moments are more important than ever before, and brands that get it right are benefitting from consumer attention, trust, and revenue.
All of this points to the importance of engaging with consumers on an individual level. This human approach to personalization is critical in this day and age, where consumers will easily switch providers if they don’t receive the experience they were hoping for. In order to maintain their customers and continue to grow, brands need to foster personalized relationships through showing empathy and an understanding of likes, interests, history, and preferences and deliver in the right moments.
There’s still several weeks left of Signals21- the award winning virtual content series for marketers. Whether you're seeking that utopian single source of truth of the customer, how to use mobile across the entire customer lifecycle, or just want to be entertained and motivated by world-leading brands, we have a session for you.
What’s more, attend two or more sessions during a single week of Signals to be automatically entered for a chance to win a $500 voucher for: Starbucks, The North Face, or Hilton.
Danny is a Content Marketing Manager for Cheetah Digital. Danny has spent his career in disruptive tech start-ups driving content strategy with a current focus on how brands can connect with modern consumers through a philosophy rooted in self-reported preference data. When he’s not extolling the value of zero-party data, he is guaranteed to be out running.