Data-driven customer engagement is a core strategy for today’s marketer. It is required for your brand message and content to stand out and deliver the desired outcome of revenue, brand advocacy, and customer loyalty. Becoming data-driven helps marketers identify what works and what doesn’t and increase the level of targeting, personalization, and, ultimately, successful customer engagement strategies.
Data-driven organizations are now 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result. — McKinsey Global Institute
For many marketers, data-driven engagement is the ultimate goal, and setting waypoints along the way will help guide your success. You are probably familiar with waypoints in using map apps on your mobile device, orienteering, or map reading. A waypoint is a point on the map that you intend to pass through to your destination or goal, and if your goal is data-driven engagement, we have some waypoints to guide you along the way.
The Signals 20 lineup for week three
During the Data-Driven week of Signals 20, there are sessions where we’ll focus on strategies, tactics, and technology that enable marketers across business verticals to achieve their goals to become more data-driven and optimize customer engagement.
First, we will spotlight a Cheetah customer. Michael Stutts, Chief Customer Officer of Bloomin’ Brands, will explain how they found success with Data-Driven Engagement. In this session, you will learn about how real-time messaging and zero-party data fuels Bloomin’ Brands’ direct-to-consumer communications. This approach tripled off-premise sales during COVID-19 and helped them learn from their data that net new customers in a demographic not seen before were experiencing their restaurant offerings.
Next up, we've invited Forrester Principal Analyst and customer obsession expert Shar VanBoskirk, who will share the meaning of customer obsession, why it’s a good idea, and how to think about it. You’ll also learn the mechanics of putting a customer obsession focus into practice and how data and the value exchange are essential to the strategy.
Then learn tips from Cheetah experts on how to become an exceptional data-driven marketer. In this session, Setting Waypoints for Success, learn how to transform your brand into a data-driven organization, how to build the framework for engagement with customers through data, and the waypoints you'll need to set for success. We'll also explore use cases and the Cheetah solutions that help drive engagement.
Last but definitely not least, Cheetah rockstar marketer Julian Bracey-Davis will lead a deep-dive discussions with marketers in the CPG industry and how they are successfully unlocking direct-to-consumer relationships. In this session, learn how CPG brands have undertaken large-scale digital transformation projects aimed at better understanding who is buying their products and more fully utilizing all the data they have at their disposal. You'll also hear about how CPG brands put the consumer at the center of all strategy and activity, meeting their increased demand for authenticity and personalization.
As a bonus, Cheetah's expert marketers in Solutions Consulting and Strategy and Product Management, have created short presentations designed to help the marketing practitioner become more data-driven, which drives customer engagement. These marketing practitioner videos will be made available during the Data-Driven Engagement week of Signals 20.
We’re looking forward to taking you on a data-driven journey with this content! Check out the Agenda to sign up for Data-Driven Engagement sessions and more!
Bruce is Senior Director of Product Marketing at Cheetah Digital. He focuses on the go-to-market strategies for solutions within the Cheetah Digital Customer Engagement Suite, as well as creating and delivering thought leadership at industry events. Before joining Cheetah Digital, Bruce worked at Adobe for over five years as a Group Product Marketing Manager supporting the Adobe Experience Cloud. Bruce lives in Bozeman, MT, with his wife and three children.